Most of us at Nukeproof have worked at bike shops throughout our careers, so we know how important it is to have a local bike retailer that you can trust. Not only do they provide essential services; they also offer expert advice to keep your bike shred-ready. A good local bike shop has a deep understanding of cycling routes and culture and serves as a community gathering place for your friends and neighbors.  

When we launched Nukeproof in the United States in late 2022, we knew that it would be essential to our success to partner with a grassroots network of top-quality brick and mortar bike shops. Now only a few months in, we are proud to introduce the first wave of US-based Nukeproof Authorized Retailers. Each shop has its own story and represents a different region. Get to know them here – and if you’re ever traveling in their areas, don’t forget to drop in and support these awesome shops. 

Spend some time with the cast and crew of Start Haus Ski & Bike of Truckee, California. We'll be hosting a Nukeproof demo at Start Haus on August 18-19, check out the details below!

Tell us about your shop. Who even are you people?  

Our shop houses a collective gathering of bike junkies, tech geeks, and suspension nerds. Our team can often be found heading out for an after work ride to blow off steam and put passion to pedals.

Anything you wish your customers knew about the shop or the staff?  

We're located in the heart of the Sierra, surrounded by literally hundreds of miles of trails ranging from basic to ballistic. Lots of riders launch for rides right from our parking lot.

Anything cool you're up to we should know about? 

We sell bikes and bike related gear for sure, but our good reputation comes from friendly staff and bomber bike service. We do a lot of suspension rebuilds and have mechanics that likely ride what people are bringing in for service, which helps get the most out of someone's visit to the shop.

What's the go-to shop meal?  

What's the craziest build that's passed through the shop?